
STRATEGIC MULTIFORM DESIGN: THE WIDE SPECTRUM OF APPLICATIONS OF STRATEGIC DESIGN
Gianluca Carella, Francesco Zurlo
Maggioli
2024
From an academic point of view, the concept of Strategic Design began at Politecnico di Milano and developed throughout time due to several beneficial events that supported its definition and use. The field experienced a process of consolidation over time, which included systematising its practices, procedures and tools.These developments were closely linked to a systemic vision that is part of Strategic Design itself. Strategic Design promotes innovation that respects not only people but also the environment and companies. Practising systemic thinking is not easy: it means getting out of one’s comfort zone to explore the unknown that the super-complexity of contemporary problems brings. This systemic perspective is characterised by an elastic and adaptable mind, which necessitates ongoing training to accept (once again) circularities between the big picture and the finer details. In a context, including a corporate one, where environmental and social issues are becoming increasingly relevant (in the ESG formula: ” environmental, social, governance), Design, due to this systemic approach, thus seems to be revitalising its strategic contribution.